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For the service professional, podcasting provides opportunities to grow your referral network and reach customers and clients through a medium that provides value. How do you get started in the podcasting game and what will be required of you? On this episode of Real Estate Uncensored, we discuss this will New York City real estate expert and successful podcaster Hal Coopersmith. He shared podcasting tactics, secrets and ideas for aspiring podcasters.
There are so many different avenues to pursue in podcasting. Don’t try to be anyone else, if you’re authentic to what your message is you’ll attract listeners. Hal Coopersmith
Takeaways + Tactics
If you’re starting a podcast, you’re going to have some expenses to start off, but one thing you don’t need to pay money for is learning how to podcast.
Podcasting is a great way to grow your referral market. People are more likely to want to build a relationship with you if you leverage a podcast.
You’ll never get good at podcasting by sitting back and thinking about getting at good at podcasting, you just have to get in the trenches and do it.
We kicked off the show with Hal detailing NYC real estate and how different the process is from the rest of the country. He gave the example of condos and cooperatives, which offer two different set ups for buyers. A condo gives the owner a deed, while in the case of a co-op the buyer is investing in the cooperation that owns the building. From an agent’s point of view, Hal stressed the importance of due diligence and understanding the nuances of each property type. “I can’t emphasize a real estate agent’s knowledge about the type of building and the market itself enough.”
Other information that’s important for agents and buyers to know is tax abatements, and the land ownership of the property. Because of these technicalities lawyers are deeply involved in the contract-to-close process. “Due diligence is certainly a large part of our function as attorneys in NYC.”
In the second part of the episode, Hal shared his take on podcasting and how he got into it. The seeds were planted back in his college day working at the campus radio station, and he’s always taken a keen interest in listening to podcasts and this became the passion that made his own podcast happen.
Hal gave his advice to podcasting beginners. He stressed learning as much as possible about it, and saving money by making use of free resources. Authenticity is also important and it should always be your main goal. Your podcast will attract listeners because it’s driven by your personality and not by doing what everyone else is doing. Remember to have a passion for the subject matter of your podcast. We wound down the chat sharing ideas on guest booking, tech and the power of podcasting in building a referral network.
Success in podcasting is rooted in authenticity, consistency and your ability to carve out a niche that gives listeners something valuable each time they listen. You won’t become a successful podcaster by waiting for the right moment to come. Remember to start where you can, get in the trenches and learn as you grow and gain confidence.
Hal Coopersmith, is a third generation attorney who focuses his legal practice in commercial real estate transactions, residential purchases and sales, counseling start-up businesses, and wills and trusts. Hal hosts the New York Launch Pod, a podcast featuring conversations with a diverse group of New York entrepreneurs, who share their experiences and insights building new businesses. To get in touch with Hal visit coopersmithandcoopersmith.com or call 212-625-8505. To listen to his podcast go to nylaunchpod.com
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