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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
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May 7, 2018

Most agents tend to copy the same strategies that big players use in online lead generation, and they fail simply because they don’t have the same budget. But is there a way to run a well-oiled lead generation machine for under $1000? What do you do when you need leads as soon as possible and you are on a budget as well? In this episode, Nick Sakkis, shares how you can build a system based on sales funnels that will bring you all the leads you need, faster and at a smaller price compared with “traditional” strategies.

Let’s make an online washing machine, not our personal time of picking up the phone only to make 150 calls to close one deal. -Matt Johnson

Three Things We Learned

A group is your mini country

Social media groups are mini countries where you make the rules. You can use these groups to grow your brand and build a community around your business. People are sick of being bombarded with ads, but when they get invited to join a group, you give them freedom of choice, and the ones who accept your invitation are more likely to work with you compared with someone who sees your ad.

The golden era of Facebook advertising is about to end

If you are not able to run ads in Facebook’s golden era, in 3 months, or in 6 months when that third-party data is gone, you need to find a better way to advertise yourself. Because of the scandal that Facebook is involved right now, they will be forced to tweak the way they extract information from their users and sell it to advertisers like you.

Outbound tactics are no longer as efficient

Cold calling is no longer as efficient as it used to be. Most of us have a defense mechanism when we hear someone trying to sell us a product or a service. Technology changed the way we make purchases, and marketers are adding more steps from the moment someone showed interest to the call, simply because they want to filter out those who are less likely to buy.

You don’t need a big budget to succeed online. Most agents spend around $500 on online advertising. But when you spend only $500, you treat each like is gold. SEO might seem like a good idea, and it does work but the problem is that it takes a long time to work, and hungry agents needs sales the quickly. The only way you can get more sales for under $1000 and have immediate results is to build a sales funnel with a landing page.

Guest Bio

Nick Sakkis is the co founder of the Sakkis group and a digital marketing whizz.

He used social media groups to generate leads for his business and he teaches other agents how they can create lead generation machines on a bootstrapped budget at Funnelstoleads.com

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